Yeah, is it you know, you use the word startup. So that generally means that it’s folks who may have some experience in the business, but are just getting their feet wet at this moment? Have you noticed in working with a lot of your clients that they’re just not aware of the regulatory burden that is required for this kind of work? Or how shocked I guess, is my real question of, you know, when something when you give someone a timeline, and they go what?