The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

To exclusively shop doorbuster deals, click "Shop Now" under "Main Stage Doorbusters" on the retailer's homepage. These ...

JCPenney has launched an innovative integrated marketing campaign --“New look. New year. Who knew!,” -- for the 2010 Back-to-School season. When it comes to marketing to teens, JCPenney has ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

PLANO, Texas – JCPenney has brought on board two new executives – one a branding ace and the other a marketing expert. Khristene Son recently joined the company as senior vice president for trend, ...

JCPenney is again using the Academy Awards to introduce a new spring marketing campaign. ... Upcoming Events Brand Insider Summit QSR June 3 - 6, 2024, ...

ALBANY – Albany Technical College officials announced the college's participation in an exclusive “Suit Up” event at JCPenney, aimed at helping students prepare for their professional ...

Retailer JCPenney is making its first big NFL bet with Prime Video, which has a new lineup of sponsors for a season that includes the first-ever Black Friday game. Brand Marketing ...