Take a look at The Weeknd Hub Collaboration Trailer for Roblox, the hit social creative-adventure game developed by Roblox Corporation. Players can now experience The Weeknd Hub, a place where fans ...

Just when you think that Roblox can't get someone else huge into their game, they've found a way to bring in The Weeknd.

Roblox and The Weeknd create a bold fan experience with music, missions, and merch in one space. Play, explore, and collect ...

A growing number of artists have been making good money from selling virtual items within Roblox. Now they could be selling ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping ...

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Crafting the ambitious package required collaboration among Lionsgate, Republic Records, the Weeknd’s XO label, Manic Phase Productions, Live Nation and CAA, just to name a few key players.

the crew is going to Roblox for help. As noted by The Hollywood Reporter, Sony Pictures has teamed up with the group called GameFam to make “Karate Kid Simulator.” It “will immerse players ...