Comcast's cable networks became the latest big company to announce a name change. As a badge for the cable network portfolio ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Comcast's SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but ...

Comcast's spinoff of most of its NBCUniversal cable network offerings will be called Versant, a spokesperson for Versant said Tuesday. Versant, previously called SpinCo, began the process to find a ...

Comcast (CMCSA) unveiled the official name of its upcoming cable spin-off: Versant. Yahoo Finance senior media reporter Allie ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Comcast’s soon-to-be independent cable networks division has been named Versant, according to a staff memo ... Read More ...

EXCLUSIVE: NBCUniversal recently went through two major changes: the spinoff of a new standalone company that will house ...

Comcast relied on marketing employees from each of SpinCo's brands to help decide on a name. Meetings began in late December, according to people familiar with the process. After a few weeks ...