Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

Cracker Barrel is marching forward with an ongoing makeover. And to the dismay of some fans, the chain’s new logo now ditches the barrel itself. Or rather, the drawing many have associated with Cracker Barrel over the years.

In case you missed it, Cracker Barrel, the Tennessee-based restaurant chain known for its country store and Southern cooking, this week revealed a new logo -- the first in 47 years -- that no longer features its iconic barrel and Uncle Herschel. Conservative influencers were quick to voice their disapproval.