Ferrero, Kellogg
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Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack offerings.
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Parade on MSNFerrero to Buy Major US Cereal Brand in Massive DealThe Italian candy maker and iconic brand of breakfast foods are expected to close on the deal later this year.
Snap, crackle and pay: Ferrero to acquire cereal giant WK Kellogg for US$3.1b to expand US footprint
The Ferrero Group will acquire US cereal mainstay WK Kellogg for US$3.1 billion (RM13.1 billion) as the Italian food giant expands further in North
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mlive on MSNKellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for the company and will be Ferrero’s headquarters for North America cereal, a news release from WK Kellogg states.