Bath & Body Works has named Daniel Heaf as its new CEO, effectively immediately, succeeding Gina Boswell. Heaf was most recently Nike's chief transformation and strategy officer until his role was eliminated by the sneaker giant's new CEO,

Key Takeaways Bath & Body Works CEO Gina Boswell resigned and was replaced by former Nike executive Daniel Heaf.The personal care and home fragrance retailer also reported preliminary first-quarter results and reiterated its full-year outlook.

Daniel Heaf has been named CEO of the personal care and beauty retailer as its second chief in less than three years. He will begin work Monday as the personal care giant looks to broaden its customer base.