FIFA World Cup final will have a halftime show, FIFA president Gianni Infantino recently announced on Instagram. Why it matters: This will be the first for the major tournament final. It also reflects increased commercialization across sports,

For the first time in FIFA World Cup history, the 2026 tournament final will feature a Super Bowl-style halftime show, bringing an expanded entertainment element to soccer's biggest event. The move marks a departure from the long-standing tradition of keeping the final match focused solely on the game.

Coldplay vocalist Chris Martin is working with FIFA to curate the first Super Bowl-style halftime show at the next World Cup final.