Forbes revealed back in 2022 that James had become the first active billionaire in the NBA. His wealth has continued to grow since then.

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can confirm that we have agreed to a lifetime relationship ...

Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the camera all “grrrrrr >:(“. In the mean time, a small ...

While retirement has been a burning topic regarding LeBron James in the last few seasons, the noise has been the loudest in the 2025-26 season.

LeBron James reveals his latest decision on Tuesday and most people were not amused to learn it was nothing more than a cognac ad. Count ESPN's Stephen A. Smith

LeBron James' "The Decision" transfixed. "The Second Decision" on Tuesday was viewed to many as a marketing fail.