The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Crocs is kick-starting its new partnership with Lego with the Lego Brick Clogs, a statement piece that will be available from ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

‘We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

Your LEGO creations are starting to come to life as even more Star Wars SMART Play sets are on the way lights and sounds ...

Jurassic Quest and Brick Fest Live will “assemble” together under one roof for the first time to offer a “dino-mite” weekend (Jurassic Quest) HAMPTON — Jurassic Quest an ...

LEGO is leaning into feel-good building with a brand-new set that’s designed to tug at the heartstrings of animal lovers. The ...