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The NCAA does not allow teams to sell ad space on the uniforms they wear during games. That rule, however, could change as soon as January, when the NCAA is expected to vote on a new proposal to drop the restriction. Such a change would allow cash-strapped athletic departments to tap into a new revenue stream.
The NCAA could soon approve the placement of ads on football jerseys. One school already has a deal in place. Via David Rumsey of FrontOfficeSports.com, LSU has a multi-million-dollar sponsorship ready to go, if/when the green light is given to slap logos onto uniforms.
LSU has reportedly found a partner for a jersey sponsor that would add a patch to every uniform across all sports.
LSU football is taking a gamble by challenging the NCAA and adopting a bold, proactive approach to the upcoming potential big-money opportunity — but it might end up crossing college football lines, which the Tigers are well aware of. Meanwhile, college football fans have reacted to Bill Belichick's potential exit amid a UNC disaster.
Louisiana State University announced on Thursday that it had signed a multi-million-dollar deal to put sponsor patches on all of the school's jerseys in
LSU athletics has reportedly already signed an advertisement deal for its jerseys. Every team, not just football, would sport the new patch.
The Mirror US on MSN
LSU could be just about to break NCAA rules with multi-million dollar deal
LSU is moving forward with a multi-million dollar jersey sponsorship in the hope of future NCAA approval, despite the college sports regulator not yet approving a new idea they're exploring
On3 on MSN
LSU deputy AD Clay Harris announces Tigers have signed multimillion-dollar jersey patch sponsor
In September, Yahoo! Sports‘ Ross Dellenger reported the NCAA is considering making a rule change that would allow sponsors to pay schools to place their logos on team uniforms. On Thursday, Front Office Sports revealed LSU has already struck a deal in anticipation of the change.
LSU is already moving to take advantage of the NCAA's yet-to-be-passed jersey patch legislation, and they’ve been in negotiations for nearly a year in anticipation of this policy change.