According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but only 43 passed “preliminary knockout.” Of that, 25 were cleared domestically. That was narrowed to 12 finalists that were presented to the leadership team.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025

The new company will include nearly all of Comcast's cable TV networks and digital properties. This article, “SpinCo” to be named Versant, was first published at The Desk. Get stories like this delivered to your inbox by signing up for our free newsletter.