The new company will include nearly all of Comcast's cable TV networks and digital properties. This article, “SpinCo” to be named Versant, was first published at The Desk. Get stories like this delivered to your inbox by signing up for our free newsletter.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025

Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company.