But they also acknowledge, on some level, that McDonald’s is the fast food chain, the world’s most far-reaching. Until now. Newsweek reports how neither McDonald’s nor Starbucks are the largest food and beverage chain by store count any more. That honor now goes to Chinese company, Mixue Bingcheng.

Two chains can offer a burger, a side of fries, and a drink and consimers can see one as a good value while finding the other overpriced. In fact, value is a relative thing when it comes to food. Chipotle (CMG) has generally been one of the higher-priced fast-food meals,

If this project goes as planned, the fast food chain expects to nearly double its global footprint and sales. Although a huge increase, here are the strategies it plans to execute to reach these goals.