Adidas, Mercedes and Puma

Formula 1: Adidas Returns to F1 With Mercedes As Alpine Partner With Castore
F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.
Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas joins Formula 1 with Mercedes-AMG Petronas F1 Team partnership
As part of this multi-year partnership, Adidas will create custom team kits, fan apparel, footwear, accessories, and limited-edition drops for the Mercedes-AMG Petronas F1 Team.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Mercedes Signs Game-changing Adidas Deal for 2025 Formula 1 Season post-Lewis Hamilton Transition
German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team
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Formula 1 Special: Which Team Has the Best Driver Line-up Heading Into the 2025 Season?
The 2025 grid features plenty of new faces and old ones in new colours. But which team has the strongest line-up and who has ...
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Here’s How Mercedes-Benz is Using Formula 1 to Make Better Electric Cars and Hybrids
But the linkage between performance on the track and performance on the road has become increasingly tenuous over the years, ...
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IWC unveils stylish Pilot’s Watch Mark XX inspired by Formula 1
A new watch from IWC—the Pilot’s Watch Mark XX—which draws inspiration from the Mercedes-AMG Petronas F1 Team. The post IWC ...
Mercedes F1 announce globally famous new signing after Lewis Hamilton exit
Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...
Mercedes Chief Reveals Kimi Antonelli Risk Ahead Of F1 Rookie Debut
Rising star Andrea Kimi Antonelli is poised to enter his Formula 1 rookie season as he joins Mercedes for 2025, partnering with George Russell. This change come ...
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Mega deal official! Adidas joins Formula 1
Adidas' new mega-deal is now official following the German national soccer team's demise: the sporting goods manufacturer ...
Mercedes admit regret over Max Verstappen controversy involving Lewis Hamilton
Max Verstappen's Silverstone crash at the 2021 British Grand Prix, caused by Lewis Hamilton as they battle for the lead, was ...
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Formula 1 Announces Multi-Year Extension With The Belgian Grand Prix
Formula 1 has agreed a multi-year extension with the Belgian Grand Prix that will see the sport race at the iconic Circuit de ...