O utside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners.

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. Coverage and analysis ...

O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...

The trade organization that represents movie theater owners in the U.S. and abroad is getting a rebrand. After 60 years as ...

The Motion Picture Association of America (MPAA) and National Association of Theatre Owners (NATO) have combined to prohibit the usage because they are afraid of illegal recording and movie ...

Hosted by the National Association of Theatre Owners (NATO), CinemaCon is the world’s premier showcase of theatrical exhibition and will take place March 31–April 3 at Caesars Palace in Las Vegas.

For 60 years, the National Association of Theatre Owners has promoted interests of movie theaters, from the biggest chains to the one screen mom and pop shops. They’ve also regularly gotten mail ...