News

Nike outlines $1B tariff headwind mitigation while advancing sport offense strategy for FY26
Q4 2025 Management View CEO Elliott J. Hill stated that "the results we're reporting today in Q4 and in FY '25 are not up to ...
Nike announces new turnaround push, hints at layoffs as sales plunge 12%
The sportswear giant on Thursday reported its largest quarterly sales drop in years and a restructuring, but first-year CEO ...
Nike plans to reduce China production to soften US tariff blow, shares jump
Nike said on Thursday it would cut its reliance on production in China to mitigate the impact from U.S. tariffs on imports, ...
Nike warns of whopping $1B hit from tariffs — but shares jump on upbeat sales forecast
Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...
Nike shares surge on turnaround hopes despite worst results in years
Nike reported its worst quarterly earnings in more than three years but expressed optimism that the biggest drag from its ...
Nike tops Q4 sales, profit estimates as CEO doubles down on sports focus
Nike reported a smaller-than-expected drop in fourth-quarter revenue and beat profit estimates on Thursday, as CEO Elliott ...
Nike’s Classy Tribute to Coach Prime Earns Two-Word Reaction from Deion Sanders Jr.
Nike’s Classy Tribute to Coach Prime Earns Two-Word Reaction from Deion Sanders Jr. originally appeared on Athlon Sports.
Nike’s Oklahoma City Thunder Championship Merch Is the Real MVP of the NBA Finals: Shop Here
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders ...
Nike Sees Sales Decline Decelerating in First-Quarter as Turnaround Strategy Plays Out
The sneaker and athletic apparel company said sales in North America fell 11% to $4.7 billion from a year ago, driven by ...
Nike stock slips after profits, sales drop, company says results 'not where we want them to be'
Nike ( NKE) stock fell more than 1% in extended trade on Thursday following the company's fiscal fourth quarter earnings that ...
Nike’s outlook wakes up its stock. But execs still see a long road to full recovery.
Nike Inc. on Thursday reported fourth-quarter results that weren’t as bad as Wall Street expected, but the financials weren’t ...