The plan focuses on brand revitalisation, system optimisation, operational efficiency and capital reallocation.

Wendy’s is officially on the comeback trail. On Thursday, the burger giant announced Project Fresh, a new strategic plan with ...

To raise its valuation and put the company “on the right path to increase value for franchisees, employees, and shareholders, ...

Looking to enhance its brand after a disappointing valuation, The Wendy's Company has unveiled Project Fresh. According to ...

Wendy’s has unveiled Project Fresh, a global strategy built on four pillars to modernise operations, enhance performance and ...