To raise its valuation and put the company “on the right path to increase value for franchisees, employees, and shareholders, ...

“Execution is underway and we are confident that Project Fresh will position Wendy’s as the industry leader—one that guests ...

Wendy’s is officially on the comeback trail. On Thursday, the burger giant announced Project Fresh, a new strategic plan with ...

Looking to enhance its brand after a disappointing valuation, The Wendy's Company has unveiled Project Fresh. According to ...

Wendy’s has unveiled Project Fresh, a global strategy built on four pillars to modernise operations, enhance performance and ...