"We have forged a fearlessly creative new character for Jaguar that is true to the DNA of the brand but future-facing, ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

"The eyes of the world are upon us at this point in time, which is exactly what we wanted," said Jaguar's managing director ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...

Few advertisement campaigns have been as comprehensively eviscerated as Jaguar’s 30-second teaser heralding its ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to be Bad" campaign in 2014 featured British male actors such as Tom ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...