The new company will include nearly all of Comcast's cable TV networks and digital properties. This article, “SpinCo” to be named Versant, was first published at The Desk. Get stories like this delivered to your inbox by signing up for our free newsletter.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU later in 2025

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to expect everyone to love the name of our new company immediately.