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Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol is making some big changes at Starbucks. It's hardly his first time attempting a turnaround at a fast-food chain ...
New Starbucks CEO Brian Niccol was already worried about high prices. Now tariffs have suddenly added a bitter ingredient to his plans
Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...
Starbucks makes shocking pricing move customers will love
Related: Starbucks removes fan favorite item, customers are shocked. President Trump announced in February that he would ...
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Starbucks is getting rid of its famous pastry come May in 2025's menu simplication
The Double Chocolate Brownie will be discontinued in May, as Starbucks aims to cut down on less popular items to focus on the ...
Brewing Caution: Jefferies Warms Up To Starbucks With Tepid Upgrade
Jefferies upgrades Starbucks to Hold with a $76 price target, citing a more reasonable valuation and ongoing turnaround ...
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Brian Niccol is shaking up Starbucks. Here's how he became one of the biggest names in the restaurant industry.
Brian Niccol is overseeing major changes as Starbucks CEO. Niccol earned a reputation as a turnaround expert after stints at Chipotle and Taco Bell. Here's how he became one of the biggest names ...