Dozens of brands, cities and organizations quickly hopped on the news - and the color scheme of the upcoming era - with witty social posts.

The news that Taylor Swift has a new album coming before the end of the year has already generated a lot of buzz on social media. On Monday evening, the Grammy winner announced her 12th album The Life Of A Showgirl would be coming later in 2025.

The seafoam green/lightly burnt orange motif and padlock silhouette haven’t just heralded a new era for the Showgirl in question; they’ve also given brands, meme accounts, and entire marketing teams their latest trendjack format for the next week or so. And as the modern clock app adage goes, “Everybody’s so creative!”