Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very ...

Kentucky's Amari Williams apparently just needed a breakfast reminder of his home country to spark him to a stat-stuffing ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

Kentucky head coach Mark Pope attributed center Amari Williams' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois ...

Even some of Williams' teammates are going to try eating it for breakfast. “I’m gonna go with the Weetabix tomorrow morning and see if I can go coast-to-coast and dunk on someone like Amari ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly ...