Fishing hooks are a critical component in any fishing setup, yet they’re all too often overlooked. No matter how expensive your rod and reel setups are, without proper hooks fish are going to get away ...

We fish the hooks up in our lures because the hookup ratio is consistent: aiming to hook the fish in the corner of the bony top jaw as opposed to the softer bottom jaw. Before I went to Bermuda for ...

and reel, fresh line, and a premium, quality hook, but in most fishing scenarios, none of that matters if you can’t tie a good knot. So many things can go wrong during a fish fight, but quite often, ...

Effectively targeting marlin using lures can be challenging, thanks in part to the incredibly large number of variables involved: lure colors, positioning in the spread, head shapes and more. One of ...

The MAL Lure was first publicly introduced during the summer of 2020. This heavy, shad-imitating, inline spinner is effective whenever the water temperature exceeds 58 degrees. The lure was designed ...

After you've landed your fish, you need to get the hook out. Most of the time it's a simply matter. Just grasp the hook or lure, push back against the direction the hook penetrated and you're done.