Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report, which focused on the ABM ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re doing account-based marketing (ABM), you focus the bulk of your energy and ...

Opinions expressed by Entrepreneur contributors are their own. Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). In ...

Madison Logic the Only Visionary Named in the 2025 Gartner (R) Magic Quadrant (TM) for Account-Based Marketing (ABM) Platforms ...

CEO of Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM. The state of B2B marketing has evolved to embrace sophisticated ...

An ever-changing world requires an agile marketing strategy-one that continues to prove successful, pandemic or not. Here’s why account-based marketing reigns supreme now and well into the future.

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

To overcome challenges resulting from the pandemic and thrive in the new era of business, B2B companies need to move beyond the account-level focus of most ABM (account-based marketing) and take a ...

“Being recognized by Gartner as a Challenger in our first year on the Magic Quadrant for us validates Propensity as the future of ABM,” said Sumner Vanderhoof, CEO of Propensity. “We’re redefining ...