The mask is not "clinically proven to reduce wrinkles in four weeks", the advertising watchdog finds.

Dua Lipa’s stunning rich red hair has made a glamorous return in a new blush ad for YSL Beauty. The singer-songwriter, who was announced as the brand’s new make-up ambassador last year, wowed fans ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the ...

Add Yahoo as a preferred source to see more of our stories on Google. Matt Rife plays a lawyer in an E.l.f. Cosmetics commercial. (E.l.f. Cosmetics via Instagram) Beauty company E.l.f. Cosmetics ...

Google has a new ad format called AR beauty ads. In Google Shopping ads you can now add the "try-on experience" in place of the search ad's product image. "With AR beauty ads, brands have a new way to ...

At first glance, it looks like any other Vogue ad: perfect lighting, a poreless model in a cute maxi dress, and a carefully coordinated handbag. But look a little closer, and you'll catch the fine ...

Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads let users "try on" makeup products interactively. Expanding AR tools helps brands connect with beauty shoppers ...

Taylor Swift's attendance at Kansas City Chiefs games has made the NFL more popular among young female teens and boosting ratings. Here Swift celebrates with fans during the AFC Wild Card Playoffs ...