In the wake of Netflix revamping its senior advertising executive suite with the promotion of Amy Reinhard, replacing Jeremi Gorman, one analyst now believes there will be a major change with a core ...

“Ad Agents” is a column written by the agency-side of the digital media community. Daniel Davies is Director, US Ad Operations at agency trading desk Adnetik. For eons (at least as measured in online ...

It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. Today, every impression has ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Ad Ops, a.k.a advertising operations, is a world of its own. It involves tasks such as ad management, ad revenue optimisation, ad performance reporting, site management, and more; all directed towards ...

In two recent interviews, Jarred Wilichinsky, Paramount’s SVP of ad operations, explained the story behind the Paramount ad experience. He discussed what it took to oversee three different properties’ ...

NEW YORK, N.Y.—Preman Narayanan, a veteran of some of the leading companies in targeted television advertising, is joining Hearst Television as vice president of ad operations and information services ...

Ad Operation, Indirect Revenue & Business Ad Tech. Patole announced his new role via LinkedIn, expressing enthusiasm for the ...