A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet ...

Add Yahoo as a preferred source to see more of our stories on Google. Need to start a marketing campaign on Google AdWords? This will help for people who don't know where to start Search Engine ...

Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having ...

Kathleen from the Google team announced in the Google AdWords Help forums a feature that helps new or existing AdWords advertisers learn how to use the various Google AdWords user interfaces. It is ...

One thing that never ceases to amaze me is how often the basics are ignored in hopes that the itty-bitty details will somehow make up for the lack of hard work. This is true in life and in AdWords as ...

Google AdWords extensions give potential shoppers more information about a merchant and more options to engage with that merchant before clicking a search ad. Although ad extensions have been around ...