Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the ...

Google added a Target CPA bidding option in AdWords to accommodate marketers who think in terms of "a target" or "average CPA" when it comes to managing online advertising. With Target CPA Bidding, ...

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture. This week, Google brought machine ...

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. On Monday, Google introduced Smart Bidding, a new ...

Starting out with an AdWords account can be overwhelming. There are so many different features to pay attention to and a ton of functions to figure out. Fortunately, once you get the hang of it, it ...

Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the ...

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade ...

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture. This week, Google brought machine ...