Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the ...

Today, Google ends support for Converted Clicks in Google AdWords. Advertisers still using this metric in reports or for Target CPA bidding need to take a few steps to successfully migrate to the ...

Technology and automation play a huge role in search marketing. The number of networks that require management is constantly expanding, the functionality of the platforms is becoming ever more complex ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...