Addressable ad campaigns deliver incremental reach to large and small ad campaigns, a new study found. When a linear campaign’s reach is higher than 40%, addressable adds 5 to 10 more reach points, ...

The addressable TV study unveils data about the potential growth of addressable TV advertising and the quality of products and offerings available to media professionals. It was conducted with ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

Go Addressable, a non-profit trade organisation dedicated to and advancing the growth of addressable TV advertising, has released research findings in conjunction with Advertiser Perceptions that ...

ITV has announced the launch of its new addressable advertising product - Live Addressable +. Launched on stage at the ITV ...

The AP reports that Canoe Ventures, the joint venture headed by former Aegis Media CEO David Verklin and formed by the nation’s six largest cable operators is suspending trials of its first ...

The giants of linear TV are fully aware of the power of streaming. Yet it’s difficult for linear budgets to shift to streaming the way things currently stand, writes Anthony Katsur, CEO of the IAB ...

Go Addressable, an initiative meant to advance addressable TV advertising, has formed as an industry trade organization, according to a press release. Paramount Advertising has joined as inaugural ...

The satcasters have combined sales efforts for addressable advertising allowing statewide political campaigns to target TV ads at the household level. The mutual technology delivers a customized ...

Dish Media said it made an exclusive agreement to sell addressable advertising inventory on streaming service Philo. The deal adds 1 million households to Dish Media’s addressable footprint beyond ...

Addressable TV advertising could see a major lift at AT&T once Time Warner TV networks are added to the mix. With the expected $85.4 billion deal for Time Warner soon to close, Randall Stephenson, ...

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage ...