As the in-store experience evolves, retailers needs to find more ways to engage the consumer. While the associate continues to have an increasingly important role in interacting with — and educating — ...

If Kanye West knows one thing, it’s that he’s the best at everything. Women’s shoes, music, sneakers—but the business he’s best at might be hype. He always knows how to creatively pique everyone’s ...

Is there anything worth discussing in sneaker culture right now than the adidas Yeezy 750 Boost, Kanye West's first signature sneaker with the brand? Not really. The Grammys happened last night and ...

The adidas Yeezy 750 Boost by Kanye West is currently hovering in the window of adidas' massive store at 610 Broadway in NYC. This display, caught by Complex, marks the first time that the shoe has ...