Adobe's $4.75 billion price tag for Marketo seems steep. A look at what the marketing automation buy brings to Adobe. Last week, Adobe Systems Inc. announced it had reached an agreement to acquire ...

As artificial intelligence revolutionises the speed, scale and possibilities of marketing communications, Adobe is one of the businesses with a front row seat. The technology company’s digital ...

Adobe's acquisition of Marketo is happening. But how will the space's biggest acquisition to date impact current Marketo users? Marketo, a San Mateo, Calif.-based marketing automation company, and a ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

Generative AI once again topped the bill at this year’s Adobe MAX conference, which wrapped up today. Crowd pleasers for the event’s core audience of content ...

Adobe and Microsoft have joined forces, combining Adobe's Sensei artificial intelligence (AI) with Microsoft's data to give Adobe customers more automated, intelligence-based business feedback. By ...

Dublin, Aug. 05, 2025 (GLOBE NEWSWIRE) -- The "AI for Sales and Marketing - Company Evaluation Report, 2025" report has been added to ResearchAndMarkets.com's offering. The AI for Sales and Marketing ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

Adobe Marketing Cloud’s top executive, Brad Rencher, is leaving the company after nearly a decade. Rencher, who as EVP and GM Digital Experience set the vision and strategy for the software giant’s ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe has acquired marketing automation company Neolane for $600 million ...

Adobe is a pioneer in creative software. The company is most famous for creating the PDF file format and for its "Photoshop" software, but Adobe has so much more to offer. The company produced strong ...