Social media continues to be the main platform on which many brands and companies advertise. However, with the rise of TikTok, there has been a major shakeup in advertising performance across the ...

The business world is a highly competitive space. And, as a business owner, you have to keep on thinking of new ways to put your business out there. And there’s no better way to do so than by using ...

Let’s face it, if you’re a brand on Instagram, you’re not on there for fun. Most likely you’re using the platform to create a meaningful presence that best serves your business and your customers. You ...

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo ...

The word is out. The digital marketing community has heard about the opportunity awaiting brands on Instagram, and this week, eMarketer has new projections estimating that the number of companies ...

Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable future. One hopes ...

The Walt Disney Co., the CW, Activision, Banana Republic and Lancome are among the first advertisers to start promoting their products on Instagram with video ads. The companies have started rolling ...

Instagram has quickly become a significant source of ad revenue for Facebook, generating about 20% of the company's total last year. That number should climb even higher in 2020 as Facebook improves ...