Alex Macura is the founder and CMO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. As a B2B marketer, I know what unique battles you face.

If the world’s dominant discovery engine is still expanding, how can SEO be dead? It isn’t. What’s failing is the model that ...

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

New technology has radically transformed both business buyer behaviour, and consequently the dynamics of the sales and marketing funnel. But, despite these changes and new channels, telemarketing ...