Promotion channels through affiliate marketing, in particular, rely heavily in this age of digital commerce and sales ...

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.

Scott Sutton is CEO of Later, a leading social media marketing platform ... this approach: full-funnel strategies yield up to 45% higher ROI and a 7% increase in offline sales compared to single ...