AdKit, the advertising platform connecting AI agents to ad accounts, is extending its Model Context Protocol service to ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

AI agents are being deployed in the millions by marketers. Consumers are going to get their own agents, too. Marketing and AI are getting married, and it’s a shotgun wedding. Marketing technology ...

WPP Media, Butler/Till, MiQ and others today announced they are working with supply-side platform PubMatic to launch its new agentic operating system designed to drive autonomous, agent-to-agent ...

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

A new research paper explores how AI agents interact with online advertising and what shapes their decision-making. The researchers tested three leading LLMs to understand which kinds of ads influence ...

YuSMP Group has launched a multi-agent AI platform that automates end-to-end business processes, including marketing, ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

AI-powered platforms have collapsed the production timeline for a professional TV commercial from weeks to hours. But the ...

PubMatic, an advertising tech company delivering digital advertising performance, today launched PubMatic AgenticOS, an operating system to orchestrate autonomous, agent-to-agent advertising across ...