If you're looking to improve your agile-decision making, check out our blog with Moneypenny which includes examples and best ...

Navigating today's market dynamics demands more than just an MBA and traditional marketing experience; it requires a mastery of agility and foresight, especially for chief marketing officers (CMOs).

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

As everyone aims to be agile, you might want to check if you’re using agile marketing or if you’re still far from it. Today, businesses that are genuinely agile experience rapid, ongoing growth, have ...

Several years ago, software developers began the agile movement, creating a quick-start development method without extensive documentation or over-planning. Instead, collaborative, rhythmic ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Neej Gore, chief data officer of Zeta ...

STAMFORD, Conn.--(BUSINESS WIRE)--Marketing leaders must adopt new skills, rooted in more modern collaborative leadership styles, in order to successfully lead an agile team today, according to ...

From internal demands and dynamics to outside forces, the pace of change is mind-numbing. Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern ...

The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies’ ...

It stands to reason that what’s good for the leader is also good for the team—especially when it comes to the number one proven differentiator of success: learning agility. As noted in my previous ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...