Hundreds of applications for Travel Alberta programs show industry innovation amid record growth Calgary, Alberta--(Newsfile Corp. - October 27, 2025) - Following a record year of growth for Alberta's ...

Calgary, Alberta--(Newsfile Corp. - February 18, 2026) - Alberta has once again outperformed its previous revenue record, reaching $15.2 billion in visitor spend in 2025. In a fiercely competitive ...

Indigenous tourism in Alberta is getting a big boost. A renewed four-year partnership between Travel Alberta and Indigenous Tourism Alberta (ITA) will see $8.2 million invested in more than 200 ...

Indigenous Tourism Alberta (ITA) and Travel Alberta are entering a renewed four-year partnership that the parties say marks a bold next chapter for Indigenous tourism in Alberta. The largest of its ...

Alberta, hopes to encourage tourists to “remember to breathe” as part of their new tourism brand for Alberta. Bruce Okabe, CEO of Travel Alberta, said, “This message will differentiate Alberta from ...

Marking the first day of National Tourism Week with back-to-back announcements at the Wilder Institute/Calgary Zoo and Blackfoot Crossing Historical Park. Calgary, Alberta--(Newsfile Corp. - April 20, ...

Alberta tourism has reached a new milestone, with visitor spending climbing to $15 billion as the province targets a $25-billion tourism economy by 2035. Behind the headline numbers is a broader ...

Alberta will begin marketing tourism under a new brand focusing on the unique experiences visitors can enjoy in breathtaking landscapes, Travel Alberta has announced. Tourism currently attracts more ...

Get a taste of Canada’s mountainous backcountry province of Alberta through unique food tours, inspiring cooking classes and inventive local restaurants. Visitors enjoy a scenic 'Peak-Nic' — cooking ...

Canada has a lot to celebrate as of late—besides ringing in its 150th birthday this year, Alberta, one of its 10 provinces, is currently celebrating Stampede, a Summer rodeo festival held in Calgary, ...

A notable cold and snowfall event will impact parts of the Prairies over the Thanksgiving weekend. The first widespread snow ...

A renewed four-year partnership between Travel Alberta and Indigenous Tourism Alberta (ITA) will see $8.2 million invested in more than 200 Indigenous-owned tourism businesses across the province. "I ...