A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
One doesn’t direct Pan’s Labyrinth right out the gate. In this piece of video ephemera helmed by Guillermo Del Toro, the director’s gastric problems turn him into a werewolf. Mexican antacid ...
To Celebrate the Brand’s Latest “No-Water-Needed” Innovation, Alka-Seltzer ® will Kick Off NYC Summer Dating Season as the Wingman Daters Need to Relieve Occasional Heartburn Before or During Their ...
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