Forbes contributors publish independent expert analyses and insights. L.A.-based lead analyst at The Measure, covering the data behind sports media topics. The NBA’s new media rights deal with Amazon ...

IN SPORTS is pleased to announce a partnership with Amazon which will give Prime Video customers in Australia access to the ...

The Coca-Cola 600 is about to stream exclusively on Amazon Prime Video on May 25, and fans are calling Prime’s arrival a much-needed change, and maybe the best move the sport has made in years. After ...

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward.

The ratings for Amazon Prime for the NASCAR Cup Series race at Nashville are in. Unfortunately for the sport, they’re down ...

The Cavs and Pistons are gearing up for a winner-take-all game. Here's why it's only available on Amazon Prime Video.

Netflix and Amazon Prime Video are relatively young by TV-industry standards, but they are fast becoming bigger players in the sports-content arena. New data from Luminate shows that Amazon Prime ...

Editor\"s Note: New Prime Video subscribers can enjoy a 30-day free trial period to see Prime Video\"s extensive NASCAR race coverage, starting with the Coca-Cola 600 at Charlotte Motor Speedway on ...

Amazon Prime has a lot of useful perks, but the full monthly price is not the only way to get in. Some users can try those ...