Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple is preparing to expand the number of advertisements displayed in App Store search results, signaling a deeper push into performance-driven app discovery. According to a new update published on ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

After announcing last year that the App Store would get more ads in 2026, Apple has updated its official documentation to reveal that the App Store will indeed get more ads starting in March. While ...

Apple plans to introduce additional ads within App Store search results starting in 2026, expanding its search ad inventory while keeping strict limits on how advertisers can influence placement. What ...

Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers. Apple updated the App Store’s Search tab, removing the Discover section and placing ...

Apple researchers ran an A/B test to measure how AI-generated relevance labels would affect App Store search rankings and app downloads. Here’s what they found. AI-generated relevance labels slightly ...

Apple is watching you type App Store searches, and knows how long you take to type them. You can't turn it off. During WWDC in early June, Apple announced a raft of changes to the way the App Store ...

Finding a new app on Apple’s App Store is about to become less about browsing top charts or picking through curated collections from App Store editors. This week, Apple announced a series of discovery ...

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids. Apple plans to add more ads to App Store search results in 2026, ...