Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...

Apple rebrands ‘Search Ads’ to ‘Apple Ads’ It says it’s because they’re now available beyond just search results Apple might also be looking to extend its ads into other services Apple has rebranded ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

In the fourth leg of "The Relay" race, a wheelchair racer takes on a runner in the 400m. Photo: Apple Ahead of the Paralympic Games in Paris, a new Apple video called ‘”The Relay” shows athletes with ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Apple Maps and Google Maps are two of the most popular navigation apps in the world, and a key difference between them is their approach to advertising. While Google displays sponsored content and ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Apple apparently hasn’t learned much from the criticism it took earlier this year for an ad showing creative works unceremoniously crushed in an industrial press (see “Apple Apologizes for Tone-Deaf ...