To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Apple has released a beautiful new wallpaper for iPhone, iPad, and Mac that users around the world will enjoy.

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

Macworld About three weeks ago, we got word that Apple was changing the name of its Apple TV+ streaming service to Apple TV. However, the announcement was followed by inconsistent implementation; for ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Apple has updated its WWDC page with a new “Sleek peek” tagline that replaces the original “On the horizon” tagline. The graphic itself has also been updated to a glass-like Apple logo with colors ...

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

The most significant design change to the iPhone 17 Pro and Pro Max might force a secondary modification. The large camera bar reportedly coming to the two premier models could push down the location ...

The days are ticking until Apple’s next special event — full details of the release schedule here. When the iPhone 17 Pro is unveiled, one question about the design, the placement of the Apple logo, ...

Together with Issey Miyake, Apple has added two new bags for the iPhone to its product line. Their look is reminiscent of the ...