When budget brands raise prices, it’s a warning sign. When tech giants like HP and Samsung do it, it’s a trend. But when Apple bends the knee, you know the tech industry is in a full-blown crisis.

Apple on Thursday announced price hikes on MacBook and iPad. Last week, CEO Tim Cook said price hikes were coming due to ...

Apple on Thursday announced that it raised prices on its iPad and MacBook devices because of rising memory and chip costs amid the rapid buildout of the AI industry. The tech giant excluded its ...

Apple on Thursday slapped shocking price hikes on a range of its MacBook, iPad and home devices – raising prices by as much as $500 as it blamed an AI-driven surge in demand for memory chips. Apple’s ...

Apple (AAPL) on Thursday raised the starting price of many of its devices, including the MacBook Neo, due to the unprecedented shortage in memory. Shares dropped sharply following the announcement, ...

This article is part of Kotaku Deals, produced separately from the editorial team. We may earn a commission when you buy through links on the site. The 2025 Apple MacBook Air features the powerful M4 ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Members of the media view MacBook Neo laptop computers on display during an Apple unveil ...

Macworld reports that Apple launched the $599 MacBook Neo amid a global RAM crisis that has forced competitors like Microsoft to raise Surface prices by up to $500. Apple’s M-series chips with unified ...

Apple Inc. updated the MacBook Air and MacBook Pro, the company’s two main laptop computer lines, adding faster processors and raising prices as it copes with an industrywide memory crunch. the new ...