Apple kicked off its MacBook Pro keynote a little differently today: with a sweet remix of classic Apple sound effects from the past 45 years of the company’s history, created by artist A. G. Cook — ...

For understandable reasons, most technology coverage tends to focus more on the physical or visual elements of new devices than their audio signature. It’s much easier to show and tell audiences how ...

Hey, remember Lights Off? We first posted about it in the relative Stone Age of iPhone development, when the only SDK we had was writing web pages and when you had to actually jailbreak your iPhone to ...

With the release of the tvOS 15 beta last week, we finally got our first taste of what Apple’s spatial audio sounds like when you combine an Apple TV 4K with a big-screen TV and the head-tracking ...

Apple has introduced a new intro for its ‌Apple TV‌ streaming service, and this time it was created entirely with practical effects, rather than digital tricks. The company teamed up with TBWA\Media ...