Apple kicked off its MacBook Pro keynote a little differently today: with a sweet remix of classic Apple sound effects from the past 45 years of the company’s history, created by artist A. G. Cook — ...

For understandable reasons, most technology coverage tends to focus more on the physical or visual elements of new devices than their audio signature. It’s much easier to show and tell audiences how ...

In the late 1980s Jim Reekes began working as a sound designer for Apple, creating some of the Mac's most iconic sounds like the "Sosumi" beep, startup chord, and camera/screenshot click. In a new ...

Hey, remember Lights Off? We first posted about it in the relative Stone Age of iPhone development, when the only SDK we had was writing web pages and when you had to actually jailbreak your iPhone to ...

Earlier this week, the news broke that the automatic boot feature on Apple’s new MacBook Pros — which causes the computer to start up when the lid is opened — came at a heavy price: the removal of the ...

With the release of the tvOS 15 beta last week, we finally got our first taste of what Apple’s spatial audio sounds like when you combine an Apple TV 4K with a big-screen TV and the head-tracking ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

With engaging, immersive sound, it's only natural to wonder if a pair of stereo HomePods would make a viable home theater setup for the Apple TV. Obviously, the HomePod is unable to achieve true 5.1 ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.