An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry. By Tripp Mickle Tripp Mickle has been writing about Apple since ...

Apple has begun testing a new AI-powered tool with a small group of advertisers that automatically decides where to place ads on the App Store, Business Insider reports. Citing two individuals ...

Apple today shared an ad for the iPhone 15 Pro, exclusively highlighting the new titanium finish of the devices. The 38-second spot depicts a titanium fragment exploding into view and torpedoing ...

Apple is planning on harnessing the power of artificial intelligence to buy and place ads in its App Store, similar to how Google's Performance Max and Meta's Advantage+ platforms work. The company ...

Apple has started selling its own advertising inventory for Apple News. The company is pitching ads to publishers and advertisers in the hopes it will increase revenue, offsetting device sales and ...