Apple’s longest immersive video yet sets a new bar for the format.

Apple plans to release a new Apple Immersive Video featuring Metallica, with Apple retail stores offering a preview ...

but it's the new iOS app that might turn heads The Apple Vision Pro’s Ultrawide Mac Virtual Display is something you have to see to believe The cameras were also set up backstage and inside the ...

Fans can get a free preview at the Jewel Changi Airport, Orchard Road and Marina Bay Sands Apple Stores. Read more at ...

One of the world's best-selling rock bands partnered with Apple to create an immersive film that gives you a front-row ...

Apple continues to explore the idea of releasing camera-equipped AirPods in the future, according to Bloomberg's Mark Gurman.

Apple brings Metallica’s M72 World Tour to your living room with an immersive concert experience on the Vision Pro.

Why It's Important: This comes as Apple appears to be reevaluating its extended reality (XR) strategy. Last year, it was ...

Recently, the app Prima Immersive launched, featuring the first episode in the Sessions series. If you missed my article, you ...

Metallica is bringing their powerhouse performance from Mexico City straight to viewers' faces courtesy of Apple.

The thing about in-ear cameras is that they need to be able to see beyond your ears. And if you're not a short-haired man in ...

Rumors suggest Samsung’s ‘Project Moohan’ has even better displays than the Vision Pro, but that hints at a pricey VR headset ...